The Building.

Pitzo Kedem


Pitzo Kedem is one of the Israel’s outstanding architects and is responsible for private houses with exceptional modern design. Kedem’s buildings arouse a feeling of respect and splendor, with planning characterized by a generous style, while at the same time minimalist.
The lines of the buildings are generally straight and simple, but celebration is also marked in them.
Kedem mixes concrete and wood to create a personal specification, as light and space.
“You can be an architect your entire life and not find a project like Avigdor.
“They contacted me and requested that I simply come to the remodeling site and see it. The second I came in I felt that the place was like a song. The smell, the atmosphere and the industrial feel captured me. To my eyes this is a very strong and deep space. My objective was to preserve its framework and style and to go with the existing line. This building dictates a different concept of music, food, and entertainment.
“Nothing there can be predictable or familiar.
There are disks that you buy because of one hit that you know, and then after listening for two weeks you understand that the best song is the fifth? So Avigdor is that fifth song. It isn’t something direct and simple, but rather something deeper.”

Dan Troim

Architect, Interior Designer, Furniture Designer

Dan Troim has designed a variety of restaurants and chain restaurant branches, such as:
Hadar HaOchel, Aroma branches in Warsaw and Moscow, The Hinawi wine shop in Yafo, residential apartments, and more.
His style mixes warm and clean elements with exposed elements of raw material.
The atmosphere always reminds one of spaces in the capitals of advanced urban culture. The style is intelligent, emotional, restrained, deep, and clear.
“My style is clean and minimalistic, like that of Pitzo. The difference is that Pitzo likes it more clean, and I like ‘dirty’, meaning exposure of raw materials like the original bricks of the building, which we left there.
“Our strength in the design of the place is in restraint.
“We and our design are not the story here. The building is the story.
“Avigdor establishes new facts.
“This is an unexpected place in a key area and it has something beyond time and not trendy.
“This is the East, not the West Village.”

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